Nutreco Feed Tech Challenge 2018

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The Olive Feed Corporation

The Olive Feed Corporation manufactures and supplies animal feed made from the by products of Olive Oil production - Olive Waste. After the Olives have been pressed for oil, there remains the Olive Pulp, Olive Stone and Olive Seed. We take these 3 components and process them through our proprietary cooking methods, transforming the waste into a nutritious and premium animal feed. 


Solving the problem of Olive Waste across Europe’s Mediterranean and around the world is the core goal of The Olive Feed Corporation. By turning a waste product into a nutritious animal feed, we remove a soil and air pollutant and promote cyclical farming.


We identified this major commercial opportunity for a new high end cattle feed after seeing a small Japanese farmer, Mr. Ishi experiment with Olive waste over the last 7 years in Japan on his own cattle. He produces what is known as Sanuki Olive Fed Wagyu which is the most expensive Wagyu Beef in the world. The Olive Feed Corporation identified and researched improved methods of cooking and processing the Olive waste, that solved issues of palatability, digestibility and safety that Mr Isshi had not addressed and filed patents on these solutions. This allows us to produce Olive Feed on a commercial scale. 


By supplementing the cattle feed for the last 4 months before slaughter with our proprietary Olive Feed product, it gives the meat a distinct flavor while also changing the fat profile of the meat increasing the ratio of Monounsaturated Fats to Saturated Fats, rendering the fat less greasy, and healthier overall. It also greatly increases the nutrient composition in the meat with substantially increased levels of Oleic Acid, Glutamic Acid, and Carnosine. The increased Oleic acid, reduces the melting point of the Fat, making the meat juicier and more tender. 


We have established the first international feed processing and distribution business in the world for our Olive Feed product at our production centre in partnership with Elsa SA in Nafplio Greece.


Our Companies head office is at Edenderry Co. Offaly, where we also do all of our Research and Development. Here we have our own farm, our own Wagyu cattle and our own small production centre for Olive Feed where we can perform all our own in houses tests. We are also creating our own Wagyu brand  - Millmount Wagyu, which we will use as a vehicle to sell all our own animals we have used for testing our different Olive Feed products on. 


We are performing exciting research studies which can provide us with proprietary intellectual properties that can add great value to the company with the likes of D.IT, Teagasc, UNE and The Australian Wagyu Association. We intend to conduct research across many different areas that will allow us to grow outside the Wagyu niche into different animal feeds, and different uses for Olive Waste.


We have filed patents for our proprietary production methods with the top patent attorney in Dublin Tomkins and Co., which should lead to The Olive Feed Corporation being the only company in the world allowed to produce Olive Feed.

Describe the problem your company wishes to solve and how your product or service will solve it

Our Company tackles one major environmental problem with the certainty of solving it and potentially can help mitigate a major global environmental problem in Methane Gas production. 

Olive Waste is a major environmental issue in the Mediterranean region and The Middle East. Countries like Morocco, Tunisia, Turkey, and Italy suffer from dumping of Olive Waste in the countryside is the thousands of tonnes. The wastewater from so much material pollutes the ground, the air, and attracts flies and insects. 

In Greece Olive Waste is separated into Biofuels which are burned into the atmosphere and have toxic chemicals upon burning. 

In Australia companies have to pay logistics companies to truck away the waste and then give it away for free as a compost, which is such a costly process, small Olive Mills find it difficult to stay in business. 

By transforming Olive Waste into an animal feed, and paying the Olive Oil Mills for this waste, we completely remove the environmental problems associated with Olive Waste and we increased turnover for Olive Oil producers, creating more jobs in the industry, giving year round employment to people normally employed only on a seasonal basis during olive oil production. We also create cross country relationships and international trade relationships because shipping the product all over the world. 

We have also identified research from the 1960’s showing that after 12 days of feeding sheep less then 100g a day of olive waste Methane gas production was reduced by 30%. This is when Olive Waste was not in a palatable, digestible or safe form and so it was not a commercially viable solution. Solving those problems allows us now to return to these experiments with Teagasc and begin to test Methane reduction as a result of Olive Feed Consumption across different animals types. We will be able to produce these results later in 2018 which we believe will have a major impact on global agriculture. 


The environment effects us all, and as a nation we are one of only two European countries who are at risk of missing the Kyoto 2020 protocol. Our Greenhouse gas emissions are of particular concern, as as an agri-centric nation in this regard, new solutions will need to be found to help us meet these targets for a greener planet. We at the Olive Feed Corporation believe we can do just that. We look at the success we have seen with companies like Glanbia, who have revolutionised the use of Whey, a former waste product, into a multi billion euro industry, and we will do the same for olive waste. We have taken this concept worldwide over the last number of months and have identified a large global opportunity, and one that we will capitalise on with local roots, keeping Ireland and everything we stand for as a nation at the core of everything we do. Our Co. Offaly based R&D facility will coordinate multiple research studies and supply our European production hubs with patented cutting edge technology to achieve our goals.

Describe other business assistance that you are seeking from Nutreco

The last number of months have been a whirlwind of positivity and opportunity for the Corporation. The companies key assets at the start have been the drive and vision of its founders, and the ability to build key relationships in this time has proved to be a corner stone in success to date. We now need to take the business forward and the key strategic areas we would welcome help in are as follows

- Technology - We have a smart vision for our research and processing. Similar to the Keenans model, we aspire to having global IoT connectivity in all our machines allowing us access and monitor processing in our various production locations (Greece etc) from our R&D centre in Edenderry. In addition we plan to embed IoT in GPS for our test animals, agri-sensors foil soil ph and other environmental KPIs, the concept of the "connected cow" for our animals and the creation and refinement of probes for testing the olive waste/feed for moisture etc.  

- Research - One of our key wins to date has been our ability to gain support and buy-in from key stakeholders in universities and organisations like Teagasc and AN Bord Bia. With the size and scale of the Nutreco backers, there are many more doors that can be opened with your support on a global scale. 


- Legal Support and guidance - International Patents, Intellectual Property, 

Are you available to participate in the final event in the Netherlands 28, 29, and 30 May? All expenses will be covered by Nutreco


Describe how the prize - a validation trial in our facilities - could boost the development of your business

Mentorship and guidance as we grow our business to the next stage, specifically in the area of research and development. While the environmental benefits will be at the core of the business, we want to grow our business in a smart way, enabling and embracing cutting edge agritech in both our studies and our production methods.

If you already have a website for your business, please share the URL

edited on Mar 25, 2018 by Gavin Dunne

teresa debesa 3 months ago

The idea has been progressed to the next milestone.

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Gavin Boerboom 3 months ago

Dear Gavin,

Thanks for your submission! Interesting idea! I was wondering if you could elaborate a little bit more on the price range of this product. You have now been using it in a setting in which an expensive meat is produced, is that due to the pricing? When it comes to the composition, how much does that change between and do you have a clear understanding of what exact composition is?

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Gavin Dunne 3 months ago

Hi Gavin, we have 3 SKU's which we offer - for Fullblood, Purebred and F1 Wagyu - €320, €260 and €200 respectively for a 200kg unit that equates to a 4 month finishing feed.
Wagyu is a very premium product, and Olive Fed Wagyu is the most expensive meat in the world, with at least a 10% increase in the sale value of the carcass when Olive Fed (more like 20%), which equates to an excellent profit considering full blood Wagyu would sell for upwards of €6000+ per carcass.
When you say composition, do you mean the fat composition? If so we have done our lab analysis to see major increases in Monounsaturated fat ratios, Glutamic Acid, Oleic acid and Carnosine, all which bring unique benefits and improve the quality of the flavor profile, meat tenderness and composition.

Reply 2

Saravanan Subramanian 3 months ago

Hi Gavin,

Interesting approach to valorise olive by-products in animal feed.
Can you give bit more information about how your proprietary cooking method improves the nutritional values (digestible nutrients) and reduces anti-nutrients (eg., tannin level) of your treated olive product (olivefeed) compared to untreated product?
You mentioned the positive effect of olivefeed on meat quality. Does feeding olivefeed affects animal feed intake and growth performance? What is the recommended inclusion of olivefeed on daily feed ration?

Best regards,

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Gavin Dunne 3 months ago

Hi Saravanan,

We have complied research from the last 50 years which shows how tannins act as anti nutrients reducing digestibility of foodstuffs and feeds. The data shows ingestion of both CT and HT tannins can lower food intake, leading to an overall weight loss in the animals therefore making a feed high in tannins commercially unviable. This is aside from the safety concerns health wise which include ulcers in the intestinal tracts and many other potential illnesses.
Along with that, historical research and our own research shows that cooking processes dramatically reduce tannin content which solves this digestibility problem and safety problem.
Olive Feed due to its high level of Carbs - 40% is an excellent finishing feed, and is taken currently at between 2-2.5kgs per day, and we are performing tests to demonstrate faster weight gain then traditional feeds.

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teresa debesa 3 months ago

The idea has been progressed to the next milestone.

Reply 0

teresa debesa 3 months ago

Status label added: Full business case submitted

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Gavin Dunne 3 months ago

Hi Teresa, we got an email saying we got 6.7 points, and thanking us for participating. What does 6.7 points mean? and did we fail to get enough points?

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Khalil Safaei 3 months ago

Nice idea!

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